Joseph J. Schuster is an attorney at the law firm Ballard Spahr and a co-leader of the firm’s fintech and payment solutions team, counseling financial services businesses. He is based in Denver.
Financial innovation is essential to economic opportunity. Consumers need practical tools to borrow, save, pay, build, invest and manage the financial realities of daily life. The recent executive order on financial technology innovation is important because it points toward a regulatory framework to make those tools easier to build responsibly.
The President’s executive order, “Integrating Financial Technology Innovation Into Regulatory Frameworks,” matters because the American consumer is one of the principal reasons the American economy is the world’s strongest.
Our economy grows when consumers can buy homes, start businesses, pursue education, purchase cars, support families, and participate more fully in commerce. Financial innovation can make those opportunities more accessible. Regulation should preserve confidence in the system, but it should not inhibit responsible innovation that helps consumers build better lives.

The 30-year mortgage was once a major financial innovation. It helped transform homeownership into a practical path for wealth creation and remains central to housing affordability today. Student lending and auto financing likewise helped expand access to education, careers, mobility, and the modern middle class. These were not merely financial products; they were powerful tools of economic opportunity.
That is why the recent executive order is significant.
Financial regulation should support a financial system that is fair, competitive, resilient, and capable of meeting consumers’ needs today—not impulsively preserve yesterday’s market structure. When rules are unclear, duplicative, or slow to adapt, the result is not more consumer protection; it is less competition, fewer choices, higher costs, and more barriers to financial tools that could improve consumers’ lives. Regulation should not become a barrier that protects legacy models from responsible competition.
This is especially important in payments.
The payments system is no longer a narrow, back-office function. It is integral to how consumers receive wages, pay bills, access credit, move money, manage emergencies, and participate in the economy. Better payment products can make life less expensive, less fragile, and more responsive to consumers’ financial needs. And those products need room to develop and compete.
The executive order’s focus on regulatory modernization is therefore welcome. The goal should be a framework that promotes confidence, competition, and responsible innovation that benefits the American consumer. That means letting responsible companies know what is required of them so they can pursue innovation responsibly. A regulatory framework that prioritizes innovation on behalf of consumers will serve both consumers and the financial system.
Financial tools are an engine for the American consumer and the American economy. We should want the next generation of financial products to be built here, under a framework that encourages competition, rewards responsible design, and gives regulators meaningful insight into how products function. Innovation should be encouraged and celebrated.
If the executive order helps move the debate toward clearer pathways for responsible innovation and better options for consumers, it will make an important contribution.