Payments once sat at the end of the journey. They were necessary, but rarely central to how a commerce experience was designed. Today, payments influence how customers decide to complete a purchase, how much they trust a brand and whether they come back again.
As customer expectations continue to rise, businesses are under pressure to introduce new payment methods, faster checkout experiences and more personalized journeys. These capabilities are often added incrementally and across multiple systems, increasing operational complexity over time. This often leaves businesses with fragmented systems that make it harder to deliver seamless customer experiences.
A unified foundation for growth
To keep up, businesses are reevaluating their technology stacks to reduce complexity and better connect payments within the commerce experience. Adobe and PayPal partnered to address these evolving merchant needs through a payment solution designed for Adobe Commerce and Magento Open Source merchants. Through this partnership, merchants can access a global payments ecosystem used by more than 439 million active accounts1, helping deliver smoother checkout experiences without overhauling their existing commerce stack.
Adobe has operationalized PayPal’s payment innovation directly into its commerce foundation, helping merchants scale across regions, introduce new payment capabilities and reduce technical complexity. Together, Adobe and PayPal create a more connected commerce and payments experience for merchants and customers. In a recent webinar, Adobe and PayPal walk through this shared approach to making commerce easier for merchants and more intuitive for customers.
For merchants, this approach means fewer systems to manage, better visibility into transactions and an easier way to adopt new payment technologies as they are introduced.
What this looks like in practice
A more connected payment solution helps merchants introduce new capabilities while reducing added operational complexity.
- Fastlane by PayPal: Removes guest checkout friction by eliminating the need to log in to a merchant site or fill out long forms, helping shoppers complete checkout over 30% faster.2
- Buy Now, Pay Later (BNPL): Merchants see almost 81% higher order values when a customer uses PayPal Pay Later versus a standard checkout.3
- Global Scaling: Reach customers in more than 200 markets with about 140 currencies through a single integration.4
- AI and Intelligence: Adobe’s AI-powered tools like Live Search and Product Recommendations pair with PayPal’s network intelligence to support more personalized shopper experiences.
If you’re looking to streamline your commerce operations while keeping pace with evolving customer expectations, now is a good time to evaluate how payments support your broader commerce strategy. A more connected foundation can help reduce complexity, support growth and make it easier to adapt as customer and business needs evolve.
Talk to a Payment Services specialist about your options for modernizing payments.
- PayPal Earnings FY 2025, based on internal data. Active accounts are consumer and merchant accounts that have completed a transaction within the past 12 months.
- Based on PayPal internal data from April 1, 2025 to June 30, 2025. (n=4,644). Comparing Fastlane accelerated shoppers vs. non accelerated shoppers for merchants that have integrated Fastlane.
- PayPal Earnings-Q2, 2025, based on PayPal internal data.
- Based on PayPal internal data of FY-2024.
