TSG and Bank of America have released their annual consumer gift card trends report, revealing a continued rise in gift card popularity and evolving consumer preferences in 2025.

According to the new data, 81% of consumers purchased a gift card in the past year, a 6% increase year-over-year. The report also highlights that 23% of consumers plan to spend more on gift cards this year than last year, with Millennials and Gen Z leading the way. 

Download 2025 Study

These findings were compiled from a joint survey of over 1,000 U.S. consumers* to examine attitudes, preferences, and habits regarding gift card use. This follows their study in 2024. 

Key Insights

• Good for Business: 57% said receiving a gift card would prompt them to try out a new business, such as a restaurant or retail establishment. 
• Gift Card Recipients: More consumers reported receiving a gift card in­ the last year (73%) compared to the year before (70%). Younger consumers were more likely to receive a gi­ft card.
• Convenience of Immediacy: 78% of consumers say they send digital gift cards immediately when purchasing (vs scheduling a delivery date).
• Mixed Preferences: 1 in 3 consumers now purchase a mix of physical and digital cards depending on the occasion.
• Theme-based Designs: 63% of buyers prefer themed gift card designs over store-branded options, signaling a shift toward more personalized and occasion-specific gifting.

Contact your Bank of America representative to learn more.

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*TSG and Bank of America conducted a survey of 1005 consumers in the U.S. to understand their usage of gift cards, as well as their attitudes, preferences, and habits around gift card use. The survey, conducted in March of 2025, includes feedback from consumers across the United States, with a margin of error of +/- 3% at a 95% confidence level.