Dive Brief:
- Alimentation Couche-Tard is now accepting Relay Payments’ digital payments solution at more than 500 truck-accessible Circle K locations, the companies announced on Monday.
- Relay allows drivers to pay for fuel and other items through the company’s app, aiming to enable safer transactions. Drivers receive a code on their phones, which they then enter at the pump to start fueling.
- Circle K joins companies like Love’s Travel Stops & Country Stores, Maverik and Pilot in accepting Relay at their locations. Relay can now be used at more than 3,000 merchants.
Dive Insight:
Circle K’s deal with Relay helps make those sites more attractive to security-minded fleet owners and drivers who stop at their stores. Payment security is a key concern for many drivers. While credit card skimming went down last year, it still affects hundreds of thousands of cards in the U.S., according to data from FICO.
Companies that have negotiated fuel discounts with Circle K can still access those discounts while other drivers can use Relay’s discounted pricing at these locations.
“This partnership with Relay helps us deliver on a key priority—making fueling more seamless and secure for professional drivers,” said Reno Øhlenschlaeger, vice president of global B2B mobility at Circle K.
Drivers can use Relay at the pump and in stores to buy diesel, diesel exhaust fluid and other in-store items. The platform can also be used for scales, repairs and more.