Verifone this week announced a new line of payment devices called Verifone Engage, the company's first-ever, fully integrated, Linux-based product family, encompassing a complete range of payment products for merchants, acquirers, and service providers.

The company will demonstrate Verifone Engage products next week at Money 20/20 in Las Vegas, according to a press release.

Verifone said that the line is the result of a new strategy at the company to bring unique value to the POS and the consumer experience with intuitive, connected and commerce-enabled solutions.

"We're leading the industry to dramatically transform the retail POS to be much more than a box that takes card-based payments," said Glen Robson, executive vice president and global head of terminals solutions at Verifone. "The Verifone Engage family of products is a major paradigm shift in our approach to the point of sale. We are leveraging the power and performance of our open and flexible architecture to bring an entirely different level of interaction between consumers and merchants. With a two-way conversation that can happen at the counter and anywhere in store, we are making the shopping experience more profitable for merchants and more rewarding for consumers."

Verifone Engage is meant to offer merchants the best of physical, mobile and online consumer interaction to help create meaningful relationships that drive loyalty and revenue growth. In addition, enterprise and third-party apps from the Verifone App Marketplace will offer the potential of unlimited customization and personalization options for merchants, the release said.