A U.K. hospitality company has launched what it said is the country's first mobile casino, according to Mobile Marketing magazine. Sugar Hut, which owns clubs, bars and restaurants across the country, has partnered with the mobile gambling firm Probability to launch Sugar Hut Casino.

The mobile casino website lists several free gambling apps for download, representing games such as blackjack, roulette, "Filthy Rich Slots" and "Disco Dollars." The site offers a £5 bonus for new players and said it will match users' first card deposit up to £100.

Probability CEO Michael Byrne told the magazine that mobile gaming can open new revenue streams and that the partnership will help Sugar Hut deepen brand engagement and drive loyalty.

Learn more about in-app payments.