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UberEats teams up with Olo to simplify third-party delivery

Uber Eats has partnered with Olo, a digital food ordering platform for the restaurant industry, to integrate directly into the POS of restaurant brands via Olo Rails. The partnership allows orders placed by consumers on the Uber Eats website or app to be injected directly into the order stream at the restaurant, improving order accuracy and operational efficiencies for restaurant operators, according to a company press release.

Olo Rails makes it easy for restaurant brands to publish their menus, prices and location information on participating third-party marketplaces, like Uber Eats, in order to drive incremental sales, simplify workflows and manage orders in multiple places, said Noah Glass, founder and CEO of Olo.

"Our mission is to make digital ordering accessible and simple for leading restaurant brands, and we are thrilled to now be able to offer direct connectivity to Uber Eats for our thousands of restaurant partners," he said in the release. "Today's leading restaurants recognize the importance of providing access to digital ordering through various channels, and with this integration, our restaurant partners can benefit from the ordering power and scale of Uber Eats as a leading delivery option in markets across the world."