Target rolls out mobile checkout scanning technology amid holiday push
Target announced new efforts to boost its omnichannel presence during the holiday season with a new mobile checkout called "Skip the Line." Target said employees, armed with handheld scanners, will be able to check out credit and debit card purchases inside the shopping cart or basket from anywhere in the store, according to a spokesman. During peak shopping periods like Black Friday, additional store workers will be located in heavily used sections like electronics.
The announcement comes a week after Target announced plans to offer free two-day shipping with no minimum and said it would expand its same-day Shipt service to millions of customers in 46 states and expand its Drive Up service to almost 1,000 stores. The Drive Up service allows customers to order through the app and have a store employee bring the purchase to the customer in the car.
The retailer is launching an aggressive push for holiday shoppers with special deals beginning today only, followed by weekend deals until Thanksgiving. The retailer will post special online Black Friday deals early Thanksgiving morning and open the store at 5 p.m., followed by a 7 a.m. Black Friday opening.
The retailer also plans to offer REDcard holders special discounts on select items on Target.com and in the Target app on Wed. Nov. 21.