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Square sells Caviar food-ordering platform to DoorDash for $410M

DoorDash is buying food-ordering platform Caviar from Square for $410 million in cash and DoorDash Inc. preferred stock. 

Officials at the platform, including Caviar Lead Gokul Rajaram, will join the company once the acquisition closes. 

"Caviar has built a trusted brand with customers and many of the best restaurants," Rajaram said in a press release issued by Square. "DoorDash has national scale, complimentary restaurant selection, a tremendous logistics platform and a team that shares our passion and commitment to better serve restaurants, couriers and customers."

The partnership will enhance the breadth of Caviar's merchant selection, giving customers more choices, DoorDash CEO Tony Xu said in the announcement.

"We have long admired Caviar, which has a coveted brand, an exceptional portfolio of premium restaurants and leading technology," he said.

Square Inc. originally acquired Caviar in 2014, for a reported $90 million and last year launched its own Square for Restaurants platform. 

Square CEO Jack Dorsey, said the company was increasing its focus and investment on the company's two large and growing ecosystems — one for business and the other for individual consumers. 

DoorDash is integrated with Square for Restaurants, which helps create a more efficient process for online and in-person merchant orders, according to Square. Cash Boost, a rewards and discount app that works with Square's Cash App, has also partnered with DoorDash to provide instant rewards to customers who use their cash cards with the delivery service. 

The deal is subject to regulatory approval and should close later in 2019. 

Cover photo: Courtesy of Square