The mobile commerce solutions provider Spindle Inc. said it will accelerate the deployment of its MeNetwork mobile marketing platform in Salt Lake City and Park City, Utah.

The solution was introduced in late September, Spindle said, and has already added more than 400 merchants between the two cities.

"Salt Lake City and Park City are perfect locations for the MeNetwork service," Michael Stevens, executive vice president for marketing and innovation at Spindle, said in a news release. "Residents up and down the Wasatch Range are very tech- and mobile-savvy, and merchants in this region appreciate MeNetwork's ability to establish real-time, one-on-one connections with consumers through their mobile devices."

The company describes MeNetwork as an intuitive app that connects users and merchants in a given geography, allowing merchants to deliver targeted content, offers, loyalty programs and promotions to mobile devices using location-based data and end-user preferences. Users can access reviews, product and service information, and special offers through the app's consumer-facing interface, the company said, and merchants can optimize their campaigns according to detailed real-time analytical reports.

Spindle said the MeNetwork service is currently used by more than 6,000 merchants and 350,000 consumers in 85 cities across the U.S. The company's near-term expansion plans include Scottsdale and Tempe, Ariz.; Portland, Ore.; and Boulder, Colo.

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