You've been redirected from MobilePaymentsToday.com to PaymentsDive.com. In March 2021, Mobile Payments Today became a part of Payments Dive. For the latest payments news, sign up for the daily newsletter.

Softcard brings mobile payments to laundry machines

USA Technologies Inc. partners with wallet provider for offers and a loyalty program.

USA Technologies Inc. Monday announced a mobile payments, offers and loyalty program with Softcard designed for the multi-billion dollar commercial laundry market, according to a press release. Under the program, consumers using Setomatic Systems' new SpyderWash Elite laundry machines enabled with NFC and SmartTap mobile commerce technology will receive a 25 percent discount on purchases made with the Softcard app.

By the end of 2015, Setomatic Systems has indicated that more than 25,000 SpyderWash Elite laundry machines, supported by USA Technologies' ePort Connect Service, will support NFC mobile payments. This program, in partnership with Softcard, is the first nationwide mobile payments, offers and loyalty program targeted for what is estimated by Setomatic to be the $8 billion unattended commercial laundry market, according to the press release.

Setomatic's SpyderWash technology is an advanced, wireless payment system that accommodates coin, credit, debit, loyalty cards and NFC-enabled mobile payments, according to the announcement. USAT, through its ePort Connect Service, is the exclusive provider of comprehensive cashless payment services for Setomatic's SpyderWash system. The Softcard app enables mobile payments at NFC payment terminals using a secure architecture and support for card tokenization while also serving up offers and loyalty programs at locations such as the SpyderWash Elite.

"Setomatic is uniquely positioned to bring our customers this exciting and market-leading service that offers our customers a powerful competitive advantage in their marketplace," Michael Schantz, president of Setomatic Systems, said in a statement. "In partnership with USA Technologies, Setomatic Systems is the first service provider to bring NFC-enabled mobile payments to the laundry market. We anticipate that cashless and mobile payments, combined with loyalty programs such as this exciting national promotion, will raise consumer awareness, increase our customers' revenue, and meet the demand for convenient cashless options in the millions of washers and dryers that make up the commercial laundry industry."

USA Technologies currently has one of the largest NFC-enabled mobile payments acceptance points in the U.S. market today with over 150,000 NFC-equipped merchant locations in the U.S. in locations like schools, universities, laundromats, car washes, malls, office complexes, and theme parks.