SnapPay Inc. is launching facial recognition technology for North American merchants. 

The technology, based on similar systems used in Asia, allows customers to make digital payments using a digital snapshot taken during the checkout process. 

"Facial recognition technology is an increasingly popular method of payment among global consumers," Spencer Xu, founder and CEO of SnapPay, said in a press release. "By enabling consumers to pay with their 'face' North American merchants, particularly those with self-service kiosks, are providing an unprecedented level of convenience and speed at the checkout process, in a lucrative customer segment that increasingly demands it."

The company cited data from Mordor Intelligence, revealing the facial recognition market is predicated to reach $9 billion by 2024, which is double from 2018. Juniper Research data shows mobile biometrics will be used to authenticate $2 trillion in remote and mobile payments by 2023. 

Canada-based SnapPay, which enables merchants to accept WeChat Pay and Alipay, is demonstrating the technology at the Retail Council of Canada's Retail West Show in Vancouver.