Atlanta-based Snapfinger, a provider of online and mobile ordering services for restaurants, announced its new iPhone app. According to the company, it is the first iPhone app that is integrated into a merchant's POS system.

"Without POS integration, most remote ordering solutions are problematic, failing to capture customer data, and are more often unable to provide consumers with accurate real time menu information," Jim Garrett, CEO of Snapfinger, said in the announcement.

Garret said consumers who rely on online and mobile ordering are often technologically astute and convenience driven and expect ordering accuracy and timeliness, something which doesn’t exist consistently in a non-POS integrated environment.

Snapfinger said its app is integrated into more than a dozen POS platforms comprising 90 percent of the restaurant POS market. The company said that integration simply requires restaurant managers to ensure their POS options are accurate during the restaurant opening process, including daily specials and promotions, pricing changes or out of stock menu items.

According to Snapfinger, consumers can order from more than 12,000 restaurant locations through the Snapfinger app based on name, location and cuisine. Features of the app also include mobile prepay and one-touch ordering from favorite restaurants.

"With this app, we are seeing the true potential of the mobile device as an empowering tool in the hands of the consumer and a customer experience asset for the restaurateur," Garrett said. "As a native Snapfinger app, we are proud of what the solution will do for our clients."

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