Smart Communications, a customer conversations management platform, has signed a strategic partnership with IMIMOBILE PLC to bring two-way message orchestration capabilities to Smart Communications customers, according to a press release.

Through this partnership, Smart Communications customers will be able to more effectively coordinate communications across multiple channels, including SMS, WhatsApp, and push notifications. Additionally, communications and related customer data will be kept safe and secure via IMIMOBILE enterprise grade monitoring and security.

IMIMOBILE platform will extend Smart Communications' existing capabilities by providing the ability to orchestrate two-way consumer communications across multiple digital channels. The IMIMOBILE platform will automate and orchestrate customer interactions centrally while saving time and reducing costs for enterprises.

Smart Communications' enterprise clients will be able to engage with their customers in real-time, to facilitate customer onboarding, manage appointments, correspondence, and interactive self-service all over their preferred messaging channel.

"Two-way messaging channels, such as SMS, WhatsApp, and push notifications are critical ways for businesses to interact with their customers, and will become even more so moving forward", James Brown, CEO of Smart Communications said in the release. "We are delighted to work with IMIMOBILE and are confident that by combining our two cloud-based technologies we will seamlessly empower the businesses we serve to engage in meaningful conversations with their customers across multiple channels."