MasterCard has announced a partnership with PayRange, a company that provides a mobile payment product for vending machines, to enable consumers to buy beverages and snacks with Masterpass at vending machines across 300 cities in the U.S. and Canada.

Using the PayRange app on their mobile device, consumers can select the beverage or snack they want to buy and pay for items safely and securely using Masterpass, according to a MasterCard press release.

"Convenience is as important to consumers as personalization and customization," Betty DeVita, MasterCard chief commercial officer of digital payments and labs, said in a statement. "Paying with a mobile phone seems like such an obvious answer to a pain point that has existed for decades. Whether it’s a physical card or a tap of a phone, as mobile usage becomes a way of life, consumers will expect all retail touchpoints to be as mobile-friendly as possible and all commerce experiences to be frictionless."