CardMobili, a provider of digital wallet product, today announced it has reached an agreement with Portugal Telecom for the network operator to integrate the CardMobili mobile consumer loyalty service under the branding MEO CardMobili.

The cloud-based service platform has been integrated into Portugal Telecom's digital services strategy under the MEO brand, and was recently launched across Portugal, according to a press release.

"Portugal Telecom Group's decision to integrate MEO CardMobili into its digital services strategy reflects the enormous success that the service has had in both Portugal and internationally," CardMobili CEO Helena Leite said in a statement. "We are delighted to see our concept become part of a much bigger consumer offering, within PT's highly successful MEO residential and mobile brand. CardMobili is an established PT partner in the domestic market and, for us, this represents a very natural transition, ensuring seamless service continuity and a guarantee of its value to users and existing businesses."