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Plenti officially opens doors to retail loyalty

Plenti, the first U.S.-based loyalty coalition, Monday announced that the program is now available to consumers online at Plenti.com and at thousands of partner retail locations.

Plenti, the first U.S.-based loyalty coalition, Monday announced that the program is now available to consumers online at Plenti.com and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu.

Plenti, a program operated by American Express, offers members numerous ways to earn points and save on the things they already shop for every day, regardless of the payment method used, according to a press release.

Signing up for Plenti is free for consumers and there is no limit to the number of points a member can earn. And unlike most everyday spend rewards programs, where users only have a brief window of time to use the reward before it expires, Plenti gives members at least two years to use their points, according to the announcement.

To sign up for Plenti, consumers can visit participating partner locations, Plenti.com or download the Plenti mobile app, which is available at both the Apple App Store and Google Play. Consumers who start to sign up at partner stores must finish signing up online to ensure they can receive relevant offers and use points at checkout after earning a minimum of 200 points. Plenti members can also track points on their receipts at checkout, on Plenti.com or on the Plenti mobile app.

Plenti members can use any form of payment that the partner accepts at checkout — cash, credit, debit or prepaid. This means that if they have a card product with other rewards benefits, they’ll earn those rewards in addition to the points collected through Plenti, according to the announcement.

Plenti members who take advantage of the featured welcome offers could earn at least 10,000 Plenti points, which is equal to at least $100 in savings, the release said.