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Picture Pay success prompts North Carolina FI to expand digital payments

Southern Bank, a Mount Olive, North Carolina-based financial institution, has expanded on its launch of Picture Pay photo bill pay. The bank has implemented other money movement features that include remote deposit capture and P2P, according to a press release

The bank has reported a 20 percent increase in customer use of all digital payments methods and a 38 percent increase in the average value of money movement transactions.

Southern Bank leverages Malauzai's Picture Pay, developed in conjunction with Fort Wayne, Indiana-based Allied Payment.

"Providing our customers with modern, digital payment tools is a priority for the bank," said Sondra McCorquodale, senior vice president and alternate delivery channel manager at Southern Bank. "This includes offering self-service channels that are easy to use, provide value and enhance the overall customer relationship."

"Mobile-based money movement features like PicturePay, [remote deposit capture, account-to-account and peer-to-peer] are growing in demand and popularity," Malauzai Chief Product Officer Robb Gaynor said. "Whatever we can do to help our customers like Southern Bank have access to the latest innovations and stay competitive, we fully support."