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PayPal partners with Instagram on new social shopping experience

PayPal has entered a partnership with Instagram, called Checkout on Instagram, that allows shoppers to buy, track and manage their purchases with leading retailers directly within the social media site, according to a blogpost.

Nike, Revolve and Burberry are three announced brands that will participate in the new shopping experience. 

A total of 20 brands will have access to the site during the initial beta period, with additional brands including Adidas, Dior, Warby Parker and others.

Members will be able to pay with Visa, Mastercard, Discover, American Express and PayPal.

The program will allow businesses to sell their products directly on Instagram without requiring shoppers to change context within their social media pages.

Shoppers will be able to securely store payment data, get tracking and delivery information, initiate refunds and make other changes, the release said.