NN4M, a provider of integrated, transactional retail apps and mobile solutions, has developed a mobile shopping iPad app for retailer figleaves.com. The new app offers a catalogue shopping experience that is fully transactional while also incorporating personalized features and social media tools.

In an announcement on the new app, NN4M CEO Carolyn Burnet said "figleaves wanted to create an easy to navigate, fully transactional iPad app which retained the functionality of their highly successful printed catalogue." Burnet said that iPads provide the perfect platform to recreate a catalog as well as offering customers an unprecedented interactivity that she called "a rich, immersive shopping experience on the move."

"We wanted to further our engagement with our customers by enabling them to interact with the brand while on the move using their iPads," said Julien Shirly, figleaves.com's head of digital marketing. Shirley said figleaves.com now has "a truly exceptional application."