Online retailer Buy.com has launched its new app for Apple iPhone and iPod Touch. Using barcode technology and an advanced voice-recognition platform from MeMeMe Inc., the Buy.com app makes mobile shopping easier and faster than ever before, the company said.

With Buy.com’s new iPhone app, consumers are able to:

• Price-compare and purchase nearly nine million products from third-party retailers, via the extensive Buy.com Marketplace
• View product reviews and thousands of BuyTV videos, directly on product pages and via their own video browse pages
• Readily access Buy.com's "Top Sellers," the "Deal of the Day," "Weekly Specials" and "What's Shakin" lists

"By making it simpler and faster to shop on-the-go, consumers can take advantage of our deals from anywhere — and make better decisions even when standing in the aisle of a brick-and-mortar store," said Neel Grover, CEO and president of Buy.com.