In its ongoing effort to woo developers, PayPal announced new tools for Android developers earlier this week. The new Android SDK follows the release of an iOS mobile SDK in March.

With the new SDKs, PayPal is looking to provide developers with a simple, easy-to-integrate method for accepting credit cards, debit cards and PayPal payments.

"The latest SDK builds on our belief that developers need the freedom to innovate for customers, and not worry about the complexities with payments," said John Lunn, global director of PayPal's developer network, in a blog post.

Along with making life easier for developers, integrating PayPal simplifies payments for consumers. The payment flow through the PayPal SDK means customers pay within the app, which even offers a card-scanning option using the mobile device's embedded webcam. (That technology comes courtesy of PayPal's acquisition of card.io last year.)

PayPal's developer-wooing is in response to the success of developer-friendly payment gateways like Braintree and Stripe. Those companies have succeeded by making the payment process easier for developers who are often tasked with monetizing apps without any specific knowledge of payments. Their success has come at the cost of PayPal, which had a reputation among developers for being difficult to integrate.

PayPal as much as admitted it was falling behind with developers when it announced the iOS mobile SDK.

"Our tools haven’t kept up with the bleeding edge of innovation that the industry expects of us," said company CTO James Barrese in a blog post.

Read more about in-app payments.