Neiman Marcus embraces Alipay for luxury customers
In a quest to provide more payment options, specifically for international shoppers, the Neiman Marcus Group is deploying Alipay across its Neiman Marcus, Bergdorf Goodman and Neiman's Last Call retail locations nationwide.
It also aims to provide Alipay payment online in the future as well, according to a Women's Wear Daily report. The strategy reflects the retailer's reputation "for offering unsurpassed service and developing better ways for our customers to shop," David Goubert, executive vice president of stores and retail experience for Neiman Marcus Group, told WWD.
"This partnership with Alipay gives our customers a convenient way to pay through channels they already use," Goubert said. "Offering Alipay to our customers is another way we've exceeded our customers' expectations as we've evolved our company into a digital luxury platform. In fact, we've already received a significant amount of position customer feedback as a result of launching this partnership and are now in the process of working to launch Alipay as an online payment option later this year."
Alipay is available at 43 Neiman Marcus and 24 Last Call stores as well as two Bergdorf Goodman stores in the U.S.