MoneyLion, a New York-based digital bank and financial membership platform, named fintech veteran Samantha Roady as chief operating officer, a newly created position at the company. 

MoneyLion said that Roady, a board member at the company since 2016, will be responsible for operations, growth and people functions at the company as well as driving alignment of the firm's strategic priorities. 

"Samantha is a proven industry leader and results oriented force within consumer fintech," Dee Choubey, founder and CEO at MoneyLion, said in a company release. "As a MoneyLion board member, Sam has been instrumental in our evolution and deeply involved as a strategic advisor."

Roady previously was a founding partner at Gain Capital and was president of the firm's global retail brokerage business.

Roady said she was "incredibly energized" to be taking on the role as COO within the firm, according to the release.

"MoneyLion has built what we believe is the most complete digital banking and investment platform available today and with its innovative financial membership model, is revolutionizing personal finance for the middle class."

In July, the company raised $100 million in Series C financing.

Cover image: MoneyLion.