Mobivity Holdings Corp., a provider of mobile marketing technology, has formed a partnership with CheckAlt to develop and deploy mobile check acceptance applications for local merchants, the companies announced. The solution will combine Mobivity's smartphone application with CheckAlt's eCheck technology to power mobile payments solutions.

"While Mobivity continues to build marketing relationships between mobile consumers and local merchants, our vision is to evolve that mobile marketing conversation to a payment transaction," said Mobivity CEO and president Dennis Becker.

CheckAlt check processing technology combines remote deposit capture andd the company's eCheck processing platform to manage electronic transactions. The partners will combine CheckAlt capabilities with the Mobivity mobile marketing platform to create new products like payments by SMS text messaging and apps that introduce a payment option through a marketing relationship, the companies said.

"A payment by a consumer to a merchant is ultimately the culmination of some form of marketing or loyalty relationship," said Shai Stern, president and CEO. "We believe that Mobivity's reach to thousands of local merchants, marketing to millions of consumers nationwide, equates to potentially the largest mobile loyalty and marketing network in the industry."

"Mobivity's extensive market penetration attracted us to this partnership where we believe we have a unique situation to bring mobile payment applications to a market with critical mass," said Shai Stern, president and CEO of CheckAlt. "The two companies will immediately begin work to jointly develop mobile payments solutions with a goal of deploying mobile payment applications to market sometime in the second quarter of 2013."

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