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Mobile marketing provider 3Cinteractive makes another acquisition

3Cinteractive Corp., a provider of mobile marketing services, has announced its second acquisition this year with the purchase of CellTrust Corp.'s Prime Message mobile marketing business unit, according to a press release. 

Boca Raton, Florida-based 3Cinteractive said in the release that the acquisition, which consists of nearly 300 clients, will enable CellTrust mobile marketing messaging clients to take advantage of 3Cinteractive's Switchblade mobile marketing platform. It will also provide these new clients access to expanded mobile products beyond the current messaging offering including mobile wallet and mobile web.

"We are always looking to enhance and grow our leadership position, and this acquisition is one example of how we are constantly evaluating market opportunities to push that forward," Mike FitzGibbon, 3Cinteractive president, said in the release.