Edo Interactive, a company that provides offers and discounts to consumers through their credit cards, debit cards and mobile devices, has secured $15 million in Series C financing. The round was led by VantagePoint Capital Partners and included Baird Venture Partners. The company, based in Nashville, Tenn. and Chicago, has raised more than $54 million to date.

Using edo's platform, merchants can send out tailored offers to customers based on their shopping habits. The company said it will using the funds to go after the local small and medium business market and scale the reach of its network through partnerships with merchant acquirers, mobile payment providers and media publishers.

"Payments and advertising are colliding; to stay competitive, banks must deliver value to cardholders that goes beyond the traditional realm of services, while advertisers are searching for solutions to drive customer acquisition, loyalty and return on marketing investment," said Ed Braswell, CEO of edo.

Braswell said the latest investment will help the company expand its market leadership position and scale its advertising content, merchant partnerships and growth to the highly competitive local business market.

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