Mobeam, a provider of mobile barcode beaming technology, this week announced that it has finalized plans to partner with Mobiquity Networks, a subsidiary of Mobiquity Technologies Inc.

As part of the agreement, Mobeam will integrate Mobiquity's location-based advertising and app engagement software into its Beep’nGo app, enabling it to deliver highly targeted, barcoded offers to shoppers, which they can redeem at in-store checkouts directly from their smartphone. 

By integrating the Mobiquity Networks SDK, Mobeam said in a press release that Beep’nGo gains the potential to reach 260 million monthly shoppers in Mobiquity’s network. The Beep’nGo app will detect Mobiquity Networks' beacons, which are placed in the common areas of malls, such as food courts, corridors and walkways, and will deliver highly targeted offers to users' smartphones at the moment when they are the most impactful.

"Our goal is to make the shopping experience for consumers as easy as possible using mobile technology, which enables true digital wallets, not simply digital credit card alternatives," George Garrick, CEO of Mobeam, said in a statement. "We chose to work with Mobiquity Networks because it powers the largest shopping mall‐based beacon advertising network in the U.S., and is known for delivering proximity marketing without compromising the user experience."