MasterCard and FreshDirect Monday announced that the online fresh food grocer will now accept MasterPass, MasterCard’s digital payments platform, to enhance the online and in-app payment process.

From Dec. 16 through March 31, consumers can get $25 off their FreshDirect purchase the first time they use MasterPass to purchase groceries from FreshDirect.com or through the FreshDirect app. The offer is available anywhere FreshDirect delivers. 

"FreshDirect's promise to perfect the shop-and-deliver experience for its customers aligns with MasterCard’s commitment to ensure a seamless and secure checkout process," said Michael Cyr, group executive of U.S. market development for MasterCard. "With MasterPass, consumers can go online, place their order and pay with just a click. The burden of entering delivery and billing information is eliminated, further enhancing the quality service FreshDirect provides."

"Since day one, FreshDirect's mission has been to make great food easy to get," said Jodi Kahn, chief consumer officer at FreshDirect. "Launching the MasterPass technology across the FreshDirect shopping experience speaks directly to that mission, enabling our customers to take advantage of payment innovation and streamline check out."