Splick-it, a mobile and online ordering platform, announced it has been selected to power the mobile and online ordering system for Jersey Mike's Subs restaurants.

"Customers are increasingly looking for easy and convenient ways to get their meal fast," said Rich Hope, chief marketing officer of Jersey Mike's Franchise Systems Inc. "After considering a number of options, we selected Splick-it because of their outstanding track record. We believe this will be a great addition to our service."

Splick-it will design the online ordering system first, with iOS and Android apps to follow soon. The service will be specifically branded for Jersey Mike's Subs, as Splick-it has done for other restaurants including Moe's Southwest Grill and The Pita Pit.

In addition to mobile and online ordering and payment, patrons participating in Jersey Mike's Shore Points rewards program will be able to track, earn and redeem points directly through the application.

According to a study by the Center for Hospitality Research, restaurants using mobile and online ordering report increased customer frequency. Restaurants also noted labor savings, as their employees didn't need to answer the phone or take an order from a customer, as well as improved order accuracy.

Read more about online and mobile initiatives.