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ItzCash links with RBL Bank to launch digital prepaid card in India

ItzCash, a digital payments company in India, recently announced a partnership with RBL Bank to launch a co-branded Rupay platinum prepaid card that will include a suite of prepaid services across physical and virtual platforms, according to a press release from ItzCash.

The RuPay company, which calls itself a digital payments facilitator, is also involved with the new card.

ItzCash said the card offers an alternative to cash transactions and would service general spend, online shopping, in-app payments, ATM cash out, gift giving, corporate rewards and other uses, according to the announcement.

"Apart from being India's first RuPay platinum prepaid card, the service will ensure seamless interoperability, access to a large captive customer base to unlock multiple solutions and thus driving the prepaid program of the country," said Naveen Surya, managing director, ItzCash.