Prepaid card provider InComm has signed an agreement with Swedish Seamless that enables the digitization of the company's vast portfolio of closed-loop stored-value cards using the mobile payment solution SEQR, according to a press release.  The card, which can be topped up via mobile, will also function as a payment account in the SEQR-app and the U.S. will be the first market to launch. 

InComm offers stored-value cards from more than 500 brand partners in the U.S.The collaboration opens up InComm's large client base and enables stores to digitize their gift cards, the company said in a press release. 

"We're pleased to partner with Seamless to provide retailers with new commerce solutions to help drive customer foot traffic in-store," said Dave Etling, senior vice president of sales and account management for InComm Digital Solutions. "By offering consumers an expanded selection of digital stored-value products and digital content, retailers can foster loyalty among a customer-base that's constantly on-the-go and looking for new ways to purchase favourite songs, games, gift cards and more for themselves and others."