InComm, a prepaid product and transaction services company, Wednesday announced the launch of new digital open-loop prepaid products available for distribution as part of incentive and loyalty programs.

The Atlanta-based company said in a press release that the new products are digital versions of Visa gift or reward cards delivered to an email address and redeemable on any U.S-based e-commerce site where Visa debit cards are accepted. 

"More and more rewards programs utilize gift cards as a reward or incentive," said Mike Fletcher, general manager of InComm Digital Solutions. "Being able to instantly deliver an open-loop reward adds value to the customer experience by making it easy for the customer to purchase whatever they wish immediately. Challenges related to managing inventory, reporting, and reconciliation have held many companies back from offering digital open loop. InComm is pleased to mitigate these concerns by adding the products to a robust platform designed for fulfilling and managing stored value in B2B environments."

InComm said that its Digital Solutions Platform has long been relied on in incentive, loyalty, rewards, promotions and mobile application ecosystems for the fulfillment of physical and digital gift cards. The new digital open-loop gift and reward cards have been added to a broad catalog of open- and closed-loop prepaid cards that features many of the nation's leading brands.