Marketing agencies managing mobile wallet campaigns for their merchant customers have a new tool from Jacksonville, Florida-based iMobile.

iMobile's PassMarket is a cloud-based mobile wallet platform that allows merchants to send offers and loyalty program notifications to Apple Passbook, Samsung Wallet, Isis Wallet and Google Wallet accounts held by their customers.

The latest edition of PassMarket, known as PassMarket Pro, is aimed at marketing agencies which manage mobile wallet marketing for a number of merchants. It enables agencies to manage all of their merchants from a single online portal and to measure campaign results.

"Agencies will be interested in PassMarket Pro's ability to connect to any traditional campaign platform, such as email, print or web, via our PassMarket API (applications programming interface)," Bob Leonard, iMobile3's CEO, said in a statement. "This feature gives them a very efficient way to augment their current marketing solutions, regardless of the channel."

iMobile3 has built its business by partnering with industry-leading firms, Leonard said. An early adopter of PassMarket Pro is DMEautomotive (DMEa), which provides marketing programs to automobile dealers. DMEa has recently announced Mobile Rewards, a mobile wallet marketing program for automobile dealers powered by PassMarket Pro.

Read more about mobile wallets.