Paytronix Systems Inc. said that the Great Harvest Bread Co. has moved its loyalty program to the Paytronix platform, moving away from its traditional bread card and "baker's dozen" special. 

Great Harvest, which has 200 locations nationwide, now offers online ordering and a mobile app and is testing home delivery of bread in select locations. 

"Paytronix is expert at migrating existing loyalty programs, like the Great Harvest Rewards to its platform," Michelle Tempesta, head of marketing at Paytronix, said in a company release. "Now the fresh baked bread brand can implement data driven, one-to-one marketing strategies that will increase customer visit and spend."

Cover image: Paytronix