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Going my way? Uber to add Venmo option to split rides

Uber customers in the U.S. ordering rides and food will soon be able to pay with their Venmo balance, linked bank account, credit card or debit card which will allow them to split the cost with friends and family in the Venmo app for no additional fee, according to a press release.

Users can also share their purchases in their Venmo feed with custom emojis that are exclusive to the partnership, with Uber as the first company to have a branded emoji in the app.

Venmo, owned by PayPal, will be available as a payment method on Uber and Uber Eats apps to U.S. customers in the coming weeks.

"Adding Venmo as a way to pay within Uber and Uber Eats furthers our mission to provide a seamless way to pay for the services that matter most to our customers," Bill Ready, PayPal COO, said in the release. "Whether it's splitting a ride home after a night out, or sharing a meal during a night in, paying with Venmo provides our customers with a convenient and fun way to split and share these experiences with friends."

"Uber is always looking for unique new ways to provide an even better experience to our customers," Marco Mahrus, head of payment partnerships at Uber, said in the release. "With so many of our riders and eaters already turning to Venmo as a way to pay a friend back for that last ride or meal, we're proud to have built a seamless, easy-to-use connection between our apps."