Coupons.com Inc. announced it has released updates to the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards. Using the Coupons.com website or Coupons.com mobile apps for iOS and Android, shoppers can easily add digital coupons to their credit or debit cards from Visa, MasterCard or American Express for automatic redemption at checkout. Offers are available for restaurants and specialty retailers such as GAP, Old Navy, The Body Shop, Tilly's and Travelocity. The service incorporates technology from the company's recent acquisition of Yub Inc. that links offers to payment cards, the company said in a press release.

"We always look to innovate in ways that help consumers save money," said Bruce Sattley, senior vice president of product management at Coupons.com. "So we are really pleased to unveil our card-linked service, which sets itself apart with ease of use, great offers and support for Visa, MasterCard and American Express cards. This combination delivers a best-in-class service for consumers and merchants wanting to take advantage of this emerging medium of digital coupons for saving on card purchases, primarily for in-store transactions, which still make up more than 90 percent of U.S. purchases."

The Coupons.com card-linked offers platform, named CardLink iQ, gives specialty retailers and restaurants a new way to generate sales and increase brand loyalty among customers. CardLink iQ is a pay-for-performance model that lets merchants directly tie online marketing spend to purchases, and provides detailed real-time reporting to measure campaign performance at a granular level. Redemption limits can be set with continuous monitoring of consumer usage to enable effective management of promotions budgets. In addition to placing card linked offers on the Coupons.com network and mobile app, CardLink iQ can also power offers directly on merchants' own sites and marketing channels.