JPMorgan Chase is hiking the annual fee for its Sapphire Reserve card, while adding additional rewards and other benefits for elite cardholders, including loyalty points and discounts on Lyft and DoorDash. 

The annual fee will increase by $100 to $550, starting Jan. 12. At the same time several elite levels, including Chase Freedom, Slate and Ink cardholders, will get a range of new benefits, according to a press release.

Sapphire cardholders will get 10x rewards on every Lyft ride through March 2022, as well as a 15% discount off all rides and a free year in Lyft's Lyft Pink membership program. They also get $120 in statement credits on DoorDash. 

"We've heard from our card members that food delivery and rideshare are increasingly becoming part of their daily lives and spending in these areas has grown particularly since the launch of Sapphire Reserve," said Catherine Hogan, president of Chase Branded Cards, in the release. 

Sapphire Preferred, Chase Freedom, Freedom Unlimited, Freedom Student and Ink cardholders will get 5x total points or cash back when they use Lyft during the same period. 

Cover image: Chase and Lyft