Cardknox adds Google Pay to expand e-commerce payment solutions
Cardknox, an omnichannel payment gateway, has expanded its e-commerce payment options to include Google Pay. Merchants who integrate with Cardknox will now have the ability to offer Google Pay digital wallet and online payments to Android users at checkout, according to a press release.
Google Pay can help streamline and speed up a customer's checkout process. Once customers have added their payment information online, they can pay by mobile device using biometric scanning methods or by signing into the app, avoiding having to enter their payment information each time they make a purchase. The service keeps card data safe with security features like built-in authentication, transaction encryption, and fraud protection.
The addition of this payment option will increase online conversions, shorten the checkout process and reduce payment friction. Mobile wallets have also helped lower the rate of shopping cart abandonment.
Cardknox has increased its efforts over the past year to help merchants and software developers expand their payment offerings by adding Apple Pay, SNAP EBT online, and now Google Pay over the past year to its e-commerce and mobile payment options.
"We've always prided ourselves on offering flexible payment solutions and that means supporting our merchants and software developer partners with the functionalities they need as shopping experiences evolve," Mark Paley, vice president of sales for Cardknox said in the release. "By adding this solution to our lineup, we look forward to being able to support merchants as their customers increasingly move online, and to allow our software developer partners to provide their clients with even more e-commerce and mobile commerce solutions."