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Cardfree, LRS enter partnership on mobile ordering for restaurants

LRS, a company that specializes in location services and guest engagement, said it entered an agreement with mobile commerce platform Cardfree, for a new service that allows restaurant guests to skip lines and order from tables using their smartphone.

VEN-U by LRS will allow restaurants and hospitality companies to provide options for in-app payments and loyalty programs, as well as support for multiple payment methods, including credit cards, digital wallets and gift cards, according to a company release. The platform will also be available by software development kit.

"Mobile ordering has changed customer expectations about not wasting time standing in lines," Jon Squire, founder and CEO at Cardfree said. "It is a natural extension of our platform to expand remote ordering into on-premise ordering and payment."

LRS President John Weber said its mobile kiosk app will "combine our precise location technology while enhancing the guest experience whether they are curbside for pickup or entering the venue to dine."