Bubbly, a Singapore-based company behind a mobile social network and messaging app, reportedly has launched direct carrier billing to enable users to make in-app purchases, according to a report from TechCrunch.

"Ninety-two percent of prepaid card users in Asia have less than $1 on their cards at any given time. Now they can make small purchases that won’t go over their credit balances, like for example one rupee, one baht or one rupiah at a time," Bubbly founder and CEO Thomas Clayton told TechCrunch.

Founded in 2005, Bubbly has raised $39 million in funding and told TechCrunch it has more than 40 million users.