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BlueSnap's new payment gateway strives to increase mobile checkouts

MasterCard and Visa are each working with it to fund the integration to their online checkout options, MasterPass and Visa Checkout, respectively.

BlueSnap Monday announced the launch of its Powered Buy Platform, which the company calls next-generation global payment gateway that makes mobile checkout easy for consumers and integration to the platform simple for online merchants.

BlueSnap said in a press release the Powered Buy Platform can help merchants increase their mobile checkout conversions by as much as 40 percent.

"Converting a shopper to a buyer on a mobile device requires more than just having a mobile-optimized site or an app," Ralph Dangelmaier, CEO of BlueSnap, said in a statement. "We've spent the last year optimizing the set of capabilities that merchants need to solve their payments conversion problem — and built that into our Powered Buy Platform. Clients who've used it have seen their payment conversions increase dramatically – improving their sales literally overnight."

BlueSnap also announced MasterCard and Visa are each working with it to fund the integration to their online checkout options, MasterPass and Visa Checkout, respectively, into the Powered Buy Platform, according to the announcement.

BlueSnap said the Powered Buy Platform provides flexible integration, from API to turnkey embedded checkout. Acquiring connections to multiple local banks worldwide are provided through a single integration along with failover to maximize payment authorizations, according to the announcement. The platform also offers value-added features such as dynamic ecommerce tools, including offers and coupons, subscription billing, fraud prevention and chargeback management.