Blackhawk Network has introduced Pay4It suite of global solutions for merchants and retailers connecting the physical and digital payments landscape. The suite provides a seamless, omnichannel payment experience for consumers and can also bring more revenue, new customer acquisition channels and increased loyalty for partners, according to a press release.

The solutions address key pain points in payments and help to expand the customer's payment of choice. The suite connects cash and digital payments giving the customer the ability to add cash to digital wallets or mobile apps; giving customers access through digital wallets and an omnichannel checkout; enhancing mobile payments POS and helps brands increase revenue and expands channels for digital gift cards.

"The Pay4It suite emphasizes how the power of payments can help our partners create true engagement and added value for their customers," said Helena Mao, VP of global product strategy at Blackhawk Network in the release. "Businesses know they must invest in their digital platforms and ensure payment option parity across their physical and digital channels, while also delivering a seamless, truly omnichannel experience. It's exciting to support our partners to meet this moment."