Baskin-Robbins has introduced a new mobile app that enables consumers to pay for their items and send virtual cards to friends and family via text or email, according to a company press release. 

To celebrate the launch, guests will receive a mobile offer for a free regular 4-ounce scoop of their favorite ice cream when they download the app.

Tillster, a provider of restaurant digital ordering and customer engagement products and services, is powering the mobile app while DigitasLBI designed it.

Some additional features of the Baskin-Robbins mobile app include: 

• Access to deals and coupons: App users will receive various mobile coupons and deals, including deals that are only available through the app.
• Ability to purchase and reload Baskin-Robbins cards: Guests can add existing Baskin-Robbins cards, purchase new virtual Baskin-Robbins cards directly from the app and add money to an existing card.
• View current and upcoming promotions and events: App users can stay informed on various Baskin-Robbins promotions and events throughout the year, including the current Flavor of the Month.
• Locate the nearest Baskin-Robbins shop: A detailed store locator makes it easy to find directions and information about local Baskin-Robbins locations, including shop hours, online cake ordering availability, product offerings and more.

"At Baskin-Robbins, we take pride in delighting guests with our wide variety of ice creams and frozen treats and we're always looking for new and innovative ways to enhance the guest experience and to further connect with our customers," said Weldon Spangler, senior vice president of Baskin-Robbins U.S. and Canada. "We are excited to introduce our new mobile app to guests nationwide, which includes a range of features including special mobile offers, mobile payment and information about our products. We hope guests will celebrate our launch by downloading the app and enjoying a free regular scoop of their favorite Baskin-Robbins ice cream flavor on us."