7-Eleven Inc. announced the launch of mobile checkout in Manhattan, allowing customers in the Big Apple to skip the checkout line and pay for their convenience store purchases using the chain's mobile app. 

The mobile checkout is integrated with the chain's 7Rewards loyalty program, so customers can earn points and redeem coupons on any purchases made through the app. New York customers can get $5 discounts off of their first mobile checkout transaction. 

"More people are on the go and looking for faster, easier ways to shop than ever before," Gurmeet Singh, executive vice president and chief digital information and marketing officer at 7-Eleven, said in a company release. "7-Eleven continues to redefine convenience with frictionless experiences like mobile checkout."

Customers need to upgrade their existing 7-Eleven apps in the App Store or Google Play and make sure the new app has the mobile checkout functionality. After tapping Get Started, they need to scan the barcode on the particular product and they can pay with credit, debit, Apple Pay or Google Pay. 

A QR code will appear after the purchase, and needs to be scanned to confirm purchase is made. 

The company first piloted the mobile checkout technology with employees at a store support center and later launched a pilot program in late 2018 at several Dallas locations. 

Image courtesy of 7-Eleven.