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Visa, Accor enter co-branded card partnership

Visa Inc. and Accor, a French multinational hospitality company, have partnered to launch a co-branded card for the hotel company's All Accor Live Limitless loyalty program members. The ALL Visa card offers loyalty points and member perks in key markets around the world, allowing guests to accumulate points on purchases and stays at Accor properties. 

"We are delighted to partner with Accor and support the introduction of a new customer loyalty program," Al Kelly, chairman and CEO of Visa, said in a joint release. "Today's digitally savvy customers expect rewards that are tailored to their needs and offer new and unique experiences," 

Accor operates 5,000 hotel properties under a total of 39 brands, including the Raffles, Fairmont, Sofitel, Banyan Tree, Mondrian and Delano names. The company has 64 million loyalty members and 250 million customers globally. 

"Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card," Sebastien Bazin, chairman and CEO at Accor, said in the release. "This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base, driving additional engagement and giving each member incentives to stay with us more frequently and easily."