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Superfoods cafe Vitality Bowls serves up mobile loyalty app

Vitality Bowls has debuted a mobile app to help build engagement and loyalty among customers, according to a company press release.

The app, developed by Punchh, is a cloud-based technology platform that offers users one loyalty point for each dollar spent at Vitality Bowls. Once users reach 100 points, they are rewarded with $10 off their next purchase. Additional rewards for friend referrals and birthdays are seamlessly accessible for redemption within the app, according to the release. It also integrates mobile payments, gift card sharing and includes a store locator with plans to continue to roll out new functionality in the coming months.

"The new Vitality Bowls app offers a personalized experience for ordering and payments as well as a robust loyalty rewards program," Tara Gilad, founder and owner of Vitality Bowls, said in the release. "We are thrilled to partner with Punchh for the enhanced platform, which we’re confident our customers will love."

The app is available now on Google Play and the Apple App store.