Spotify expands carrier billing in Asia with Fortumo
Spotify has expanded direct carrier billing availability in Asia thanks to a partnership with Fortumo. As part of this partnership, Fortumo has introduced a carrier billing program specifically for Spotify users in Indonesia and Philippines.
"Asia leads the growth of online content consumption and digital merchants are increasingly focusing on user acquisition in the region," said Andrea Boetti, vice president of global business development at Fortumo. "Collecting payments from these users is not easy however, as most people do not own a credit card. Carrier billing solves this problem by letting any mobile phone owner make online payments. We are very happy to help Spotify grow and monetize their user base in Asia."
"As a brand, we are always looking at ways for music fans to conveniently access Spotify Premium," said Patrik Falk, head of direct subscriptions for Spotify at Asia Pacific. "We are excited to be working with Fortumo, whose services will increase the current payment options we have for our customers. The successful work we’ve done with Fortumo in Asia sits well in our wider plan to offer Spotify customers various payment methods relevant to them, and specific to their location."