New Rambus platform intended to increase mobile wallet adoption
Rambus Inc. has announced what it calls a comprehensive mobile payments platform intended to enhance payment security, reduce operational costs and increase revenue for retailers, according to a press release.
The company said that its Rambus Unified Payment Platform securely converts and manages digital value to enable consumers to pay with credit, points and coupons in a single transaction, according to the announcement.
"Our Unified Payment Platform is based on a bank-proven foundation from our Bell ID acquisition, utilizing tokenization and card provisioning technology that is in use among the largest banks and payment networks worldwide," Dr. Ron Black, president and CEO of Rambus, said in a statement. "Our new platform extends this offering to the retailer, enabling them to incorporate payments and manage digital currencies inside a single app to realize an enhanced frictionless shopping experience."
Rambus said the platform includes the following:
- a Digital Value Manager – the core of the Unified Payment Platform allows retailers to connect multiple third-party service providers and convert various forms of digital value into a unified "currency" that can be managed in a value store;
- a secure Retail Wallet Engine software that enables full integration with mobile payment products, including a white-label app, and features digital card enrollment, card provisioning and tokenization. It can be upgraded to include integration with virtual point-of-sale capabilities and inventory management for one-click pay and auto-pay;
- white-label app software that allows retailers to get their branded app quickly to market. The app can be fully integrated with a suite of products, to provide all-in-one customer access to the retailer’s unified digital wallet and value-added services; and
- customizable modules that allow retailers and merchant acquirers to connect security to third-party services, convert different types of digital value to a unified currency, and manage gift card, loyalty and coupon services in-house.