MasterPass-enabled robot to invade Pizza Hut Asia
MasterCard today unveiled the first commerce application for SoftBank Robotics' humanoid robot, Pepper.
MasterPass, which is MasterCard's digital wallet service, will power the application, according to a press release.
Pizza Hut Restaurants Asia P/L will be the inaugural launch partner working together with MasterCard to create innovative customer engagement with Pepper, according to the announcement.
MasterCard said this new app extends the robot's ability to integrate customer service, access to information and sales into an easy and consistent user experience. Pizza Hut Asia will be piloting Pepper for order-taking and personalized engagement to enhance customer service in-store by the end of 2016.
"Consumers have come to expect personalized service, customized offers and simple and seamless processes both in-store and online," said Tobias Puehse, vice president of innovation management, digital payments and labs at MasterCard. "The app's goal is to provide consumers with a more memorable and personalized shopping experience beyond today's self-serve machines and kiosks, by combining Pepper's intelligence with a secure digital payment experience via MasterPass."
A consumer will be able to initiate an engagement by simply greeting Pepper and pairing the consumer's MasterPass account by either tapping the Pepper icon within the wallet or by scanning a QR code on the tablet that the robot holds, according to the announcement.
After pairing with MasterPass, Pepper will be able to assist cardholders by providing personalized recommendations and offers, additional information on products, and assistance in checking out and paying for items. Pepper will be able to initiate, approve and complete a transaction by connecting to MasterPass via a Wi-Fi connection and the entire transaction happens within the wallet.
"We are excited to welcome Pepper to the Pizza Hut family," said Vipul Chawla, managing director of Pizza Hut Restaurants Asia. "Core to our digital transformation journey is the ability to make it easier for customers to engage, connect and transact with Pizza Hut. With an order-and-payment-enabled Pepper, customers can now come to expect personalized ordering at our stores, reduce wait time for carryout, and have a fun, frictionless user experience."